Here Are the Top 5 Reasons That You Should Implement a Distracted Driving Policy

Written by John

On August 9, 2021

Do You Know How Far a Vehicle Will Travel at Just 25mph During the Time It Takes to Enter an Address Into Google Maps?? – The Impact of  Distracted Driving Is Immense!

  • It is the length of four football fields. It is roughly 100m so whilst travelling at 25mph without looking at the road properly due to inputting the address, you will have travelled 400m. Navigation systems are just one of the many causes of distracted driving. 
  • Other distractions such as phones, radios, other in-vehicle technologies and eating can take drivers’ eyes and minds off the road for a dangerous length of time. Even hands-free devices can lead to big problems.
  • Social media is also another factor that allows drivers to engage with apps such as Tik Tok, Instagram, Snapchat and more, even taking and posting photos and videos from behind the wheel.
  • Research shows that seven in ten people use their phones whilst driving. Four in ten use it for social media. Some even shoot videos for the Tik Tok app and 27% saying they can do it safely whilst driving as the device is in the mount or holder. 
  • Many adults are admitting to using some kind of technology whilst driving. Some are work PDA’s so this many distracted drivers on the roads it is likely that some of them may be your employees. 

driving for work safety

Does Your Company Have a Company Handbook and Does It Have a Section for Distracted Driving?’ if Not, Here Are 5 Reasons to Have One!

Distracted Driving Kills

Distracted driving is defined as driving while doing another activity that takes your eyes off the road, your hands off the wheel or your mind off driving. In 2019 2,575 reported casualties from a distracted driver. By implementing and enforcing a distracted driving policy, you can improve the safety of your employees and others on our roads. 

 

Distracted Driving Is Illegal

 The use of mobile phones whilst driving is illegal and you can get points on your licence and fines. There will be changes made in the law to also include scrolling through emails, texts, taking photos and videos. But doing anything whilst driving that distracts you, causing you to drive in an unsafe manner can see you getting a prosecution for driving without due care and attention. 

 

Distracting Driving Can Cost Your Company Big Money 

The truth is, when your drivers are guilty of distracted driving, they’re opening your company up to major liabilities. When an employee is on company time or driving a company vehicle, it’s the company that is ultimately responsible. 1 in 3 fatal crashes that happen on our roads includes someone driving for their job. 

Here Is an Example of Distracted Driving:

You have a staff member going out for a sales meeting. They reverse their fleet car out of the parking bay and have not looked around. 

They hit a pedestrian walking behind them, someone who was coming to visit your site, as they were walking from their vehicle across the car park to the main entrance.

This person is knocked to the floor resulting in fatal injuries from the impact and the landing on the floor. 

We now have a fatality on your premises. You have to act immediately, but then come to the costs. Which can be up to two million pounds. Taking into account the incident, insurance payout, insurance increase on the following year’s premium, the court costs and fees, damage to the vehicle.

If the employee keeps their job retraining, counselling, or advertising for a new employee, interview process, new training, uniform etc. 

The bottom line is this: If an employee is involved in a crash while driving a company vehicle or even while using a company phone, the employer is ultimately responsible.

 

Distracted Driving Is Bad for Business

If your drivers are distracted because they are handling business or customer service calls from behind the wheel, they are not representing your company in a good light. Not only does it look bad if an employee is driving a company vehicle while talking on the phone or even worse, standing beside a company vehicle involved in a crash, holding up traffic in a busy junction but when drivers are distracted, they are not giving the necessary attention to their jobs.

Make sure your managers and leadership aren’t part of the problem. Make it a policy that employees cannot call or text drivers when they’re out on the road, and don’t allow drivers to accept calls or texts. Instead, consider a policy of “no personal electronics while behind the wheel,” and restrict the use of navigation systems to when the vehicles are in the park. 

Distracted Driving Is a Bad Driving Habit

By implementing a distracted driving policy for your company, you are also reinforcing the safe driving habits for employees when they are not on company time. The best policy is for all drivers to adjust their mirrors, temperature, seats, radios and navigation systems before they put their vehicles in gear, or drive in an auto or EV. Drivers should have their phones switched off and out of reach, to avoid the urge of answering them, reading and responding to texts. Make the dangers of distracted driving clear to your employees, so the next time they get in their vehicles, they will already have safe driving habits in place.

Now you should know how distracted driving has an impact on your company and how to avoid having a bad reputation and safe driving habits.

Get in touch with us to find out how to eliminate distractions or arrange a risk assessment with one of our fleet driver trainers.

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